Our foundation
Our values

Our values guide every decision, driving innovation, collaboration, and a commitment to excellence in everything we do.

VALUE NO 1

Expand your perspective!

sukigroup lives by open thinking and the willingness to develop. Everyone is required to get actively involved and join in when we take on something new together. We are there to help, not hinder.

Smiling child wearing aviator hat and goggles riding a bicycle with training wheels, with text 'Value No 1 Expand Your Perspective!'
VALUE NO 2

Take to the sky!

At sukigroup you are allowed to make mistakes and learn from them. No matter where you stand, dare to say what comes to your mind and discuss as a team what you can do about it.

Child wearing aviator helmet and goggles, jumping with cardboard wings, with text 'Value No 2 Take to the Sky!'
VALUE NO 3

Clear statements!

At sukigroup everyone clearly and openly says what is going on. Especially when things are not running smoothly. We treat each other with respect, as equals and in a fair way. We can rely on each other, because our word is our bond. Both internally and externally.

Child in business attire sitting on an office chair, shouting into a megaphone with text 'Value No 3 Clear Statements!'
VALUE NO 4

Think solutions!

No matter where in sukigroup: the solution is the goal - the problem is only the starting block. The more sustainable, the better. On your marks, ready, solved!

Child sitting cross-legged wearing a colander with a light bulb on top and goggles, with text 'Value No 4 Think Solutions!'
VALUE NO 5

Embrace responsibility!

Personal responsibility and entrepreneurial thinking make us strong. We work pragmatically, creatively and focused everywhere. Join in! It all depends on each and every one of you.

Child dressed as a knight with a homemade helmet, cape, and sword sitting on a rocking chair, with text 'Value No 5 Embrace Responsibility!'
VALUE NO 6

Celebrate our differences!

Being international runs in our blood. Openness is the glue that keeps us together. People from various countries enrich sukigroup as colleagues, customers and partners. We enjoy engaging with, and learning from each other to find a common language. Be open-minded!

Two children sitting on a metal step ladder, smiling and flexing their arms, with the text 'Value No 6 Celebrate Our Differences!' overlaid.
VALUE NO 7

Stronger together!

We are all sukigroup. Our daily work shapes the face of the brand.

A child wearing a superhero cape and mask stands confidently next to a dachshund dog also dressed in a cape, with text reading 'Value No 7 Stronger Together!'
VALUE NO 8

Be sustainable!

With our actions we contribute to a greener future. We make sustainable choices daily to ensure a healthy world for generations to come. Be the change and live sustainably.

Smiling child wearing a cape holding a globe with text 'Value No 8 Be Sustainable!' on a gradient background.

Discover our mission in action

Our values are the foundation of who we are and how we operate. Explore how they connect to our mission and learn more about the people and vision driving sukigroup forward.

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